“I believe that we can achieve success by helping others in a way that provides greater value than we expect to receive.  Find the Problem.  Under Promise.  Over Deliver.”

Everett Wilkinson, Digital Marketer & Free Enterprise Advocate
Market to the Right Audience in 5 Steps

Market to the Right Audience in 5 Steps

Rather than trying to succeed by marketing to everyone, define your target audience. Understanding your target audience's motives is vital to tailoring your product, service, and marketing efforts to meet their needs, and is one of the fastest ways to success -- in...

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7 Steps to Increase Website Traffic with Content

7 Steps to Increase Website Traffic with Content

One of the most common questions people ask is "How do I get people to visit my site?"  My 'answer is that your site must provide a reason for people to visit and be positioned/marketed properly.  "Content is king," but your marketing strategy and tactics will help...

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Facebook Reactions Could Influence You Beyond Facebook

Facebook Reactions Could Influence You Beyond Facebook

In its most recent algorithm shift, Facebook will be prioritizing Reactions over Likes, when ranking stories on News Feed. Moving from a system of "approval" on articles (Likes), to a more "psychological" indicator: Reactions. And from this, Facebook found that...

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5 Easy Tips To Make Your Website A Rockstar

5 Easy Tips To Make Your Website A Rockstar

A web site is the hub of your web existence, without a really sound brand online; your company will sink to the pit of failed companies. Follow these five tips to make sure that your business has an excellent on-line existence throughout its site. 1. Get the basics...

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How to get Organic Internet Traffic (6 Steps)

How to get Organic Internet Traffic (6 Steps)

Groupon deindexed its own website for about six hours to learn how much its traffic was changed by it. The effect? About 60 percent of its own direct traffic is truly organic search. For new and established companies alike, traffic that is organic is a resource that...

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