Portfolio

Selected Work

Sites I’ve built. Results I’ve delivered.

A portfolio of law firms, financial advisors, voter guides, and B2B brands — each one designed, developed, and optimized for AI visibility.

Discuss Your Project

8
Live Sites Managed
170+
Articles Published
3,365
Complaint Reports Built
43%
Avg AI Visibility Lift

Case Studies

Brands I’ve grown

Haselkorn & Thibaut P.A.

Investment Fraud Lawyers

A national securities law firm competing against $800/hr Wall Street defense attorneys. Built 50 state-specific landing pages, a FINRA arbitration guide hub, and a brokerage firm directory — all optimized for AI citations.

💻 WordPress + Elementor
📈 Rank Math SEO
🌐 50 State Pages

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What was built

  • 50 U.S. state landing pages with unified SEO/AEO/GEO template
  • Brokerage firm directory with 76+ individual firm pages
  • FINRA arbitration process guides and investor education
  • AI-optimized content targeting ChatGPT and Perplexity citations
  • Brand kit: navy + gold visual identity, legal tone guidelines

Investor Protection Platform

Financial Advisor Complaints

A data-driven platform serving 3,365 FINRA complaint reports, process guides, and investor education. Built for scale — every report is research-backed, legally accurate, and discoverable by AI search engines.

💻 WordPress + Elementor
📈 3,365 Reports
⚡ Cloudflare WAF

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What was built

  • 3,365 FINRA complaint research reports with structured data
  • 6 investor process guides (how to file, what to expect)
  • Brokerage firm directory with complaint history
  • Brand identity: Sage + Hero archetype, “Investigate. Protect. Recover.”
  • GA4 + Search Console + Cloudflare security layer

B2B Team Workshop Company

Optimize Teamwork

A 4,000-workshop, 30,000-leader B2B training company founded by a former Myers-Briggs VP. Built a 91-article content engine with personality assessment pillars — DiSC, EQ, TKI, MBTI — all optimized for AI citations.

💻 WordPress + Elementor
📈 91 Articles
🌐 26 New SEO Pieces

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What was built

  • 4 topic clusters (DiSC, Conflict Resolution, Leadership, Team Communication)
  • 26 SEO+AEO articles scheduled for May–July 2026
  • Lead magnet pages: Team Communication Health Check, Workshop ROI Calculator
  • Brand archetype: Wise Guide (Sage + Caregiver)
  • Internal cross-linking strategy across all content

Leadership Development Consultancy

Cooper Consulting Group

A B2B workshop and training consultancy with 76 workshops across 16 categories. Built a complete workshop directory with individual pages for every offering — from Better Conversations Every Day to Leading Change at the Speed of Trust.

💻 WordPress + Elementor
📈 76 Workshops
🌐 57 Pages Created

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What was built

  • 76-workshop directory with accordion navigation
  • 57 individual workshop pages created via batch REST workflow
  • Category-based organization (Leadership, Communication, etc.)
  • Brand kit: 12-document strategy in Google Drive
  • Competitive analysis and market positioning research

Civic Information Platform

Florida Voter Guide

A React + Supabase voter information platform with 201 races and ~940 candidates from Florida’s 2026 General Election. Built with real-time data enrichment via Perplexity API for candidate bios, websites, and priorities.

💻 React + Supabase
📈 ~940 Candidates
⚡ Perplexity API

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What was built

  • React/Vite frontend with elections → offices → races → candidates data model
  • Supabase Edge Functions for data import and candidate enrichment
  • Perplexity API integration for real-time candidate research
  • 201 races mapped from Florida Division of Elections filings
  • Admin dashboard for ballot proposal and candidate management

AI Visibility Agency

Brand Rainmaker

The flagship agency site. 170+ articles, 29 service pages, and a GSO/GEO hub. Built to rank for “AI marketing agency” and “generative search optimization” while demonstrating operational excellence.

💻 WordPress + Elementor
📈 170+ Articles
🌐 GSO Page Live

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What was built

  • Complete SEO/GEO content strategy with 170+ published articles
  • GSO/AI Search page with expanded content and FAQ schema
  • Service pages: SEO, PPC, Social Media, Website Design, Lawyer Marketing
  • Overnight SEO maintenance cron job (stale post refresh, broken links, alt text)
  • Rank Math configured with custom titles, descriptions, and schema markup

Personal Brand

EverettWilkinson.com

The personal brand hub. Redesigned with a cinematic, person-focused homepage modeled after top personal-brand sites. Features 20 blog posts on AI visibility, GEO strategy, and law firm marketing.

💻 WordPress + Astra
📈 20 Blog Posts
⚡ Person-Focused Design

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What was built

  • Cinematic homepage with hero portrait, stats, services, and process sections
  • 20 blog posts across AI Visibility, GEO Strategy, Law Firm Marketing, SMB Marketing
  • AI Visibility Report page with lead capture
  • Brand kit: 12-document strategy with archetype, positioning, and visual identity
  • Rank Math SEO with Person + WebPage schema on homepage

About the Strategist

Everett Wilkinson

Marine Corps veteran. Former National Sales Manager who grew revenue from $1.4M to $4.7M and market share from 14% to 20% across 500+ advisors. Today, he pioneers AI Visibility — the discipline of ensuring businesses get recommended by ChatGPT, Perplexity, and Google AI.

Everett does not just advise. He builds the systems, tracks the metrics, and reports on revenue — not vanity rankings. Every site in this portfolio was designed, developed, and optimized by his hands.

43%
Avg AI visibility lift
$4.7M
Peak revenue managed
15+
Years in marketing

Everett Wilkinson

Ready to be the name AI recommends?

I take on a limited number of projects each quarter. If you’re a law firm, financial advisor, or B2B brand ready to own AI search, let’s talk.

Start a Project

Or email directly: everett@brandrainmaker.com

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