The world of search engine optimization and search engine optimization changes all the time and 2015 was no different. As such it’s important for marketers to adjust to the changes in consumer behavior.
If you want to succeed then it’s important to follow the top trends in 2016 so that you can keep up with the evolving world of SEO and social media marketing.
- You need to optimize for mobile
Traffic from mobiles has officially surpassed traffic from personal computers. In a world where everyone is using their smartphones or tablets it’s only natural you’d want to optimize your websites and media for the mobile audience.
If you don’t have a mobile friendly website then visitors will leave your site and head to a competitor instead. Google even introduced their Mobilegeddon update recently, which places a higher emphasis on mobile-friendly websites. Make sure that your website is responsive so that your customers enjoy their time with your website no matter what platform they use.
- Voice search means that keyword research will never be the same again
More people than ever are using digital assistants like Siri and Cortana on their phones. Part of the reason for this is that they have become much more functional. These virtual assistants make things much easier for users but it leaves marketers facing new challenges in optimizing for voice search.
When people say their search out loud they tend to use different terms than they do when typing. Voice search is designed for long-tail keywords. So when you’re doing SEO make sure you throw in some of these long-tail keywords for voice search optimization.
- Local SEO is becoming more important than ever
Local SEO has been made more important with the advent of My Business. Google has drastically altered the way that it shows people results when they use local search terms. As such different elements of the search are used to give people the best information about local business.
It’s become imperative that your website is listed on Google so that you increase your search visibility. Think about getting listed on Google My Business. It lets you control everything from one convenient location.
- Social posts get a better ranking
It’s always important to try and get your blog posts and other universal assets such as videos and news ranked, but you also need to focus on getting your social posts ranked too.
Many marketers out there are already making use of social media to improve their search engine visibility. You need to make sure that some form of social media comes up when people search for the name of your company.
These social media profiles need to be on the first page of results. It can also help you manage and monitor your reputation. Many social media sites are placing more of an emphasis on long from content. Facebook in particular has changed how their Notes feature works to facilitate this.
- You need app store optimization
Almost half of the time people spent online last year was spent on mobile apps. Many people prefer to use apps over mobile websites as apps provide better functionality.
If you’ve got an app for your business then you need to make sure that it’s optimized for the app store. There are hundreds, if not thousands, of apps made each day. This makes it even more difficult for you to get your app to stand out.
You should also use in-app analytics. That way you can track how well your app performs at increasing conversions, click-throughs, and how many times people use your app.
These are the trends that will dictate how things will be in the social media and search engine marketing world for the next year. New features are released all the time for the bigger names like Google, Facebook and Twitter. It makes things easier for their users but it can make it a little more difficult for you. Stay on top of the trends and adjust accordingly so you can continue to adapt and survive in the brave new world.
Preparing for trends and staying on top of them also gives you an edge on the competition and improves your awareness and visibility.