Top Marketing News: V-Day Marketing, CMOs on Twitter, Facebook Auto Captioning

The State of the Mobile Experience: How People Use Their Phones Today [Infographic] I’m going to say something that may come as a surprise. People are using their mobile phones for way more than making calls. So maybe that’s not as surprising as I initially suggested, by now we all know that our phones are essentially our second, detached brain. This helpful infographic from HubSpot goes into detail about how people are using their phones and what those statistics mean for the rest of us. Most surprising, 79% of millennials are using their phones to make at least one call daily, and only 17% are using them to take one or more selfies daily. HubSpot

 

Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report] Over the past five years, we’ve seen a big increase in content production from marketing departments nationwide and all around the globe. But as with any market, the more content there is out there, the harder it can be to convince others to engage with your own. And while creating great content is the first step in earning the engagement of your target audience, great content alone is no longer enough. You need to make sure it gets in front of the people for whom it’s intended which takes optimization and strategic distribution. Find out more in this study from TrackMaven! Marketing Land

 

Facebook Adds Automated Captioning Tool for Video Ads On Wednesday, Facebook announced what this author describes as a “host of new features for video ads, highlighted by an automated captioning tool.” Naturally, I was curious about this host of other features which includes new metrics for advertisers, verified analytics from Moat and 100 percent in-view ad buying. So what’s the point of the headliner for digital marketers? Facebook is simply trying to improve the experience of people who view videos on their platform with the sound off. Let’s be honest, most of us initially watch an ad with the sound off. I’ve had my share of ‘AH! Oh, that was a video ad’ moments where I’ve nearly had the pants scared right off me due to loud volume and the element of surprise. Reducing negative reactions to unexpected loud ads will certainly improve the Facebook experience. SocialTimes

 

Who And What When It Comes To CMOs And Twitter In 2015 In a post fueled by data provided by Leadtail, Steve Olenski discusses who and what influenced CMOs in 2015. Results included Twitter handles for top influencers (spoiler alert: Our CEO, Lee Odden, is included), along with the most commonly used hashtags and the top publications shared. If you’re a marketer by trade, this is a list you’ll want to bookmark. Along with my weekly news posts, of course. Forbes

 

How to Reach Your Target Customers on Valentine’s Day [Infographic] With Valentine’s day fast approaching — and all the love and purchases that come with it. So how do you get the attention of the hordes of paramours in search of the perfect gift? This infographic is full of information to help guide your last-minute push. For example, did you know that Americans spent $18.9 billion on Valentines day in 2015, with the average man spending $191 on their loved one? 25-34 year olds spend the most on Valentines day gifts out of every other age group. Good news for you if your objective is to increase purchases from 25-34 year old men! SocialMediaToday

 

Tony Robbins’s Top 10 Rules For Success

He’s an American motivational speaker, personal finance instructor, and self-help author. He became well known from his infomercials and self-help books. In 2013 Forbes estimated his net worth at $480 million dollars.

He’s Tony Robbins and here are his Top 10 Rules for Success.

1. Raise your standards
He began his career promoting seminars for Jim Rohn.

2. Be truly fulfilled
He taught neurolinguistic programming and Ericksonian hypnosis after training with NLP co-founder John Grinder.

3. Progress equals happiness
His use of board breaking, skydiving, and later firewalking in his seminars is intended to help participants learn to push through their fears.

4. Love your customers
He promoted his services as a “peak performance coach” through his books and TV infomercials.

5. Add value
In 1997, Robbins began the Leadership Academy seminar.

6. Have an exit strategy
He has written three best-selling books: Unlimited Power, Awaken the Giant Within, and Money: Master the Game.

7. Be resourceful
He founded the Anthony Robbins Foundation, a charity dedicated to empowering individuals and organizations.

8. Pay attention to the little things
In April 2012, Robbins began cohosting Oprah’s Lifeclass on the OWN Network.

9. Look for leverage
In 2007, he was named in Forbes magazine’s “Celebrity 100” list.

10. Change your mindset
In 2007, Forbes estimated that Robbins earned approximately $30 million.

Julian Treasure: How to speak so that people want to listen

Have you ever felt like you’re talking, but nobody is listening? Here’s Julian Treasure to help. In this useful talk, the sound expert demonstrates the how-to’s of powerful speaking — from some handy vocal exercises to tips on how to speak with empathy. A talk that might help the world sound more beautiful.


Weeks Top Pick – 21 Social Media Tools for Smart Marketers

One thing I don’t don’t like about the Internet and marketing is the promotion of the latest and greatest tool.  Nearly every week someone launches a new app or website that is going to change the world as we know.  Chances are there are 10 good alternatives already.  That being said, I do like this list of tools.  My suggestion is to focus on what your goals are first, before adding something new.

Thanks to Buffer, marketers no longer need to login several times a day to post content – instead you can simply create a posting schedule for each social network and queue posts to be shared at an optimal time. This becomes super powerful when you pair it with Followerwonk.

 

With Buffer, you can choose what posts to share and when to do it. And the best thing about it? It gives you back your time! Create a schedule for weeks and even months ahead, posting your evergreen content without lifting a finger.

 

Simply type in a keyword or phrase and look for popular content that’s already performed well or type in the domain name of your competition and look at the most popular content they’ve shared.

 

Buzzsumo searches through different types of content including infographics, blog articles, and videos, and shows you the popularity of each piece of content in each social media network.

 

Since its inception, Buffer has been saving marketers oodles of time. Although many tools have followed in their footsteps, Buffer retains its popularity and remains a favorite among social media marketers worldwide.