Everett Wilkinson: How To Supercharge Your Online Business With Article Marketing

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Article marketing is a simple way to get an edge on your competitors. If you are an online entrepreneur you have to know how to market online business with innovative strategies and tactics to differentiate your business from your competition.

“One of the easiest and best ways to start marketing is by writing articles,” says Everett Wilkinson.

Two such marketing strategies are positioning and relationship building, and this is where article marketing come in.In a nutshell, article marketing consists of written content about your business that you supply to article directories and Internet marketing eZine owners who then publish that content on their websites for free.Your article provides the directories and eZines with quality content and, in turn, creates a link back to your website.

Due to the authority of the directories with the search engines, it also helps your search engine rankings when people are looking for something online that is relevant to your the content of your article.

Why Use Article Marketing?Article marketing improves the positioning and relationship building for your online business because we live in an age where information is king. When you share your knowledge, you will attract prospects.

6 Reasons Why Article Marketing Can Give Your Online Business A Boost.

1. People like to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your industry.

2. If your articles contain valuable content and are distributed properly, they can spread across the Internet very quickly, ultimately driving business your way.

3. The search engines like to send users to valuable content contained in articles. Well written, keyword rich articles will help to improve your search engine rankings.

4.People can make better decisions when they are well informed. Your articles can serve as the source for the information that they are searching for. When you are seen as an authority within your industry, people will be more likely to buy from you.

5. Your articles can be modified in a variety of different ways. They can be used as subject material for your newsletter; given away free to prospects or clients; used to start a dialogue in a blog or forum or put together as an eBook that can be sold or given away in return for a prospects email address.

6. Research shows that a potential customer needs to see your message approximately seven times before buying. Article marketing is a great way to consistently boost your prospects perception of you as someone who regularly adds value.

Additionally, there’s probably a good chance that your competition is not using article marketing because it takes time, skill, and effort to write and effectively use articles. However, those businesses that want to position their authority online will use article marketing as an important part of their marketing strategy.More Information:Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about marketing that will work for your business and how to find the right products to sell and the right customers to buy them, visit www.EverettWilkinson.com .

Everett Wilkinson’s Top 5 Online Marketing Analysis Tools

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Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and leads. Even if a company does not sell direct online it is a certainty that their customers and potential customers will use the World wide web for research, product or service comparisons and for establishing if they can trust that particular business.

One of the main challenges company owners face is how to measure their performance across all the online activity they are involved with. Today company owners have to have an exceptional Web Site and perform well in SEO (Search Engine Optimisation), Social Media, Email Marketing, Conversion Marketing, Content Marketing, Video and much more.Company owners need consistent and easy to understand intelligence in order to ensure they are focusing their attention on the areas that are going to provide the greatest return on investment for their business.

As the Online Marketing Industry grows than so does the list of software providers who deliver analytics and performance monitoring tools. We thought therefore it would be really useful to compile a list of the Top Ten Online Marketing Analysis Software in the market today. What was interesting when we started to do the analysis and testing was that almost all the software was niche.

There are some great tools but each one tends to focus on one particular aspect of the Online Marketing mix i.e. Social Media measurement or Web Site Traffic measurement or SEO Audit tools, etc..We only actually found one piece of software that allows companies to measure all their online marketing in one place although we are sure more will follow as it is such a vital part of any companies success strategy.

Complete Online Marketing – This is the only software on the list and in the marketplace today that allows Companies to measure all their online marketing activity in one place. It measures Web Site Performance, Social Media, SEO, Conversion Marketing and much much more.

http://webtrends.com/Google Analytics – Googles web analytics tool allows companies to customise reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. It includes the ability to track visitor flow, time on site, time on page and much more.

http://www.google.com/analytics/Alexa – This web traffic tool provides traffic data and global rankings for commercial websites. There are numerous tools for keyword analysis and more.

http://www.alexa.com/Kissmetrics – This is primarily for ecommerce web sites and is a customer intelligence tool with person-centric data in real time and ties unknown visitor activity to known visitor activity when that visitor becomes a customer. https://www.kissmetrics.com/Curalate – This tool is mainly a Social Media measurement tool that uses data to allow Companies and individuals to discover which images from Pinterest and Instagram are the most engaging for their audiences.

http://www.curalate.com/CrowdBooster – This software allows you to track your companys social media engagement with information about interactions, follower and fan growth plus much more. http://crowdbooster.com/Trendspottr – This software uses real-time data to spot trending information across social media platforms before these topics become popular. Therefore, allowing companies to stay ahead of the curve and alter content accordingly. http://trendspottr.com/welcome.phpQuantcast – This software allows your company to receive audience insight through geographic and demographic data. The system also provides information about interests and related website activity.

https://www.quantcast.com/Compete – Great tool for gaining insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

Everett Wilkinson

Everett Wilkinson: Leveraging the Power of Digital Marketing for Competitive Advantage

Everett Wilkinson
The era of traditional marketing campaigns is gradually dying even in developing countries, and markers today, need to acquire digital skills that will enable them stay competitive and on track with the current trends. The marketing tactics and strategies are being transformed to digital landscape entirely.

 

To remain competitive in business today, marketers need to develop their digital marketing skills, maintain it and be well-versed accordingly. It now becomes a norm for companies to hire digital marketing experts with the needed skills that will keep them ahead of the curve. These experts can easily evaluate facts like what drives the demand for digital marketing, what skills are the most trending as well as what is lacking in the digital marketing landscape. When these are put together and evaluated accordingly, companies can shoot up their sales and stay even more competitive in the market.

 

In the simplest term; digital marketing can be defined as the use of electronic media to promote business or brands. Digital marketing differs from traditional marketing quite well as it involves the use of modern channels and tools that allow organizations to analyze marketing campaigns and see what works and what doesn’t work all in real time.

 

These digital marketing tools can allow marketers to deeply measure how often and how long sales are recorded, what digital marketing content works and what doesn’t world as well. While there are special marketing tools to carry out this analysis, the internet remains a major tool for digital marketers. Other digital marketing tools in use today may include; wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels etcetera.

 

Digital marketing is pervasive in the way consumers have access to information or campaigns about your brand or products at anytime within their reach. The and old traditional way of marketing allowed target customers to know information only about your products. Digital marketing allows you to send out marketing campaigns in the form of news, entertainment, shopping or social interactions. This way, target audience gets to know about your products or brands in the way that interests them. Strategies like this work out better because according to a conducted research, consumers want to buy only from brands they trust, companies that know them or communication tools that are personalized and relevant to their preferences.

 

Marketers need to know their customers better than any one else and this is why it’s important to use associated channels in digital marketing that allow marketers for example, to know when their customers are most receptive to messages on social platforms like instant messaging apps, direct email or point of sales. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

 

In this year 2016, the key for successful digital marketing is to focus more on your target consumers and build marketing capabilities that will enable you to immediately execute initiatives that will create personal, channel-specific, on-time value for the consumers. This will not only ensure you stay competitive, it will also allow you stand unique atop your games and generate more sales.

Everett Wilkinson: Guide to Becoming a Pro Copywriter: Discover How to Boost Your Conversations!

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Do you have a product or service that you are trying to promote online, but can’t afford to pay thousands of dollars for copywriter? Then this book is for you! It is very easy to read the book and you can start applying the concepts immediately!

Being a great copywriter is almost like having a secret super power. As a copywriter, you will be tasked with filling pages with content designed to describe products and services and convince the reader to buy or at least sign up for more information.

If you become good at this, then you’ll have the ability to sway the hearts and minds of your visitors and get them to think exactly what you want them to think. The web design is what attracts people to your page and the marketing is what helps them find it in the first place… but it’s the copywriting that will convince them to act once they get there. It is the final and most important piece of the puzzle.

Think of a great copywriter as a salesman, mixed with some kind of hypnotist. You’ll have the ability to sway opinions and trigger almost any action that you require for your business. Like Kaa from The Jungle Book… Even if that means selling snow to an Inu-it! (Remember though: with great power, comes great responsibility!)

Get your copy now on Amazon!

Everett Wilkinson: Top Marketing News: Mobile and Email, Influencers and Digital Shopping


Snapchat Gains Momentum: New Research A new study revealed that Snapchat is rivaling Facebook in average daily video views. What’s more is that Snapchat users tend to be more engaged with the content they’re viewing simply because the nature of the platform is interactive. So what does this mean? We already know that video is an effective platform for engagement, but how many marketers are really considering Snapchat as a viable platform for their marketing efforts? If anything, this new data shows us that using Snapchat as part of your social media strategy is worth considering. Social Media Examiner

 

33 Thought-Provoking B2B Social Media and Marketing Stats Citing the 2016 B2B marketing trends report, author Tom Pick goes through a list of important statistics for B2B marketers. The key takeaways are that digital and social marketing budgets are increasing, marketers want programmatic advertising — although they aren’t sure what that really means, lead generation remains a key focus, and B2B organizations are still unclear on the value of social media. B2B marketing has it’s set of unique challenges, but it’s good to know what the state of the industry is and that if you’re confused, you aren’t alone. See the rest of the stats for more information, you’ll be glad you did! Webbiquity

 

Half of Digital Shoppers Will Use Phones to Buy in 2017 The statistic listed in this article’s title doesn’t surprise me at all. I can think of more than one time where I’ve accidentally spent way too much money shopping on Amazon or eBay while waiting for my oil to get changed or even during a TV commercial. Shopping via mobile web and mobile apps is as much a part of my shopping experience as brick and mortar stores, if not more so. As the article summarizes: “Bigger smartphones make for bigger sales, rising at a $20 billion clip over the next three years. This means it’s important for eCommerce sites in particular to be optimized for the mobile user. Direct Marketing News

 

Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers Influencer marketing is undeniably growing in popularity — and not just among digital marketers. It’s increasingly common to hear non-marketing related upper management asking questions about influencers, and more specifically about how to strategically implement a marketing strategy that fully utilizes their expertise and influence. Channels like Instagram and YouTube have greatly accellerated this shift. Using more inflencer-based marketing programs is one of the key ways that advertisers are combating the rapid adoption of ad blocking capabilities. This post from eMarketer cites some new studies and information that shed light on exactly how popular influencer marketing is becoming and why. eMarketer

 

Mobile Proves to Be Fruitful for Email [Infographic] Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device. The opening statement of the writeup accompanying this infographic says it all: “The mobile channel produces fertile results in terms of email opens and read time.” So what does that mean for digital marketers? At the risk of sounding like a broken record, this reiterates the importance of focusing on designing for mobile first. That is, thinking in terms of what would look good on mobile, whether an image will look right, and whether the content will be as functional across devices. This is especially important when it comes to email, you’re sending something to somebody’s inbox which inevitably will result in some kind of notification — it should be worth it for them to open the message and see what’s inside. Direct Marketing News