Everett Wilkinson’s Top 5 Online Marketing Analysis Tools

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Online Marketing is now essential for all company owners. It is almost impossible to identify a business or industry that does not really on Online Activity for the vast majority of their sales and leads. Even if a company does not sell direct online it is a certainty that their customers and potential customers will use the World wide web for research, product or service comparisons and for establishing if they can trust that particular business.

One of the main challenges company owners face is how to measure their performance across all the online activity they are involved with. Today company owners have to have an exceptional Web Site and perform well in SEO (Search Engine Optimisation), Social Media, Email Marketing, Conversion Marketing, Content Marketing, Video and much more.Company owners need consistent and easy to understand intelligence in order to ensure they are focusing their attention on the areas that are going to provide the greatest return on investment for their business.

As the Online Marketing Industry grows than so does the list of software providers who deliver analytics and performance monitoring tools. We thought therefore it would be really useful to compile a list of the Top Ten Online Marketing Analysis Software in the market today. What was interesting when we started to do the analysis and testing was that almost all the software was niche.

There are some great tools but each one tends to focus on one particular aspect of the Online Marketing mix i.e. Social Media measurement or Web Site Traffic measurement or SEO Audit tools, etc..We only actually found one piece of software that allows companies to measure all their online marketing in one place although we are sure more will follow as it is such a vital part of any companies success strategy.

Complete Online Marketing – This is the only software on the list and in the marketplace today that allows Companies to measure all their online marketing activity in one place. It measures Web Site Performance, Social Media, SEO, Conversion Marketing and much much more.

http://webtrends.com/Google Analytics – Googles web analytics tool allows companies to customise reports, measure the impact of social media and mobile on website traffic, and measure conversion rates. It includes the ability to track visitor flow, time on site, time on page and much more.

http://www.google.com/analytics/Alexa – This web traffic tool provides traffic data and global rankings for commercial websites. There are numerous tools for keyword analysis and more.

http://www.alexa.com/Kissmetrics – This is primarily for ecommerce web sites and is a customer intelligence tool with person-centric data in real time and ties unknown visitor activity to known visitor activity when that visitor becomes a customer. https://www.kissmetrics.com/Curalate – This tool is mainly a Social Media measurement tool that uses data to allow Companies and individuals to discover which images from Pinterest and Instagram are the most engaging for their audiences.

http://www.curalate.com/CrowdBooster – This software allows you to track your companys social media engagement with information about interactions, follower and fan growth plus much more. http://crowdbooster.com/Trendspottr – This software uses real-time data to spot trending information across social media platforms before these topics become popular. Therefore, allowing companies to stay ahead of the curve and alter content accordingly. http://trendspottr.com/welcome.phpQuantcast – This software allows your company to receive audience insight through geographic and demographic data. The system also provides information about interests and related website activity.

https://www.quantcast.com/Compete – Great tool for gaining insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.

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