Article marketing is a simple way to get an edge on your competitors. If you are an online entrepreneur you have to know how to market online business with innovative strategies and tactics to differentiate your business from your competition.

“One of the easiest and best ways to start marketing is by writing articles,” says Everett Wilkinson.

Two such marketing strategies are positioning and relationship building, and this is where article marketing come in.In a nutshell, article marketing consists of written content about your business that you supply to article directories and Internet marketing eZine owners who then publish that content on their websites for free.Your article provides the directories and eZines with quality content and, in turn, creates a link back to your website.

Due to the authority of the directories with the search engines, it also helps your search engine rankings when people are looking for something online that is relevant to your the content of your article.

Why Use Article Marketing?Article marketing improves the positioning and relationship building for your online business because we live in an age where information is king. When you share your knowledge, you will attract prospects.

6 Reasons Why Article Marketing Can Give Your Online Business A Boost.

1. People like to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your industry.

2. If your articles contain valuable content and are distributed properly, they can spread across the Internet very quickly, ultimately driving business your way.

3. The search engines like to send users to valuable content contained in articles. Well written, keyword rich articles will help to improve your search engine rankings.

4.People can make better decisions when they are well informed. Your articles can serve as the source for the information that they are searching for. When you are seen as an authority within your industry, people will be more likely to buy from you.

5. Your articles can be modified in a variety of different ways. They can be used as subject material for your newsletter; given away free to prospects or clients; used to start a dialogue in a blog or forum or put together as an eBook that can be sold or given away in return for a prospects email address.

6. Research shows that a potential customer needs to see your message approximately seven times before buying. Article marketing is a great way to consistently boost your prospects perception of you as someone who regularly adds value.

Additionally, there’s probably a good chance that your competition is not using article marketing because it takes time, skill, and effort to write and effectively use articles. However, those businesses that want to position their authority online will use article marketing as an important part of their marketing strategy.More Information:Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about marketing that will work for your business and how to find the right products to sell and the right customers to buy them, visit .