Everett Wilkinson: Top Marketing News: Mobile and Email, Influencers and Digital Shopping


Snapchat Gains Momentum: New Research A new study revealed that Snapchat is rivaling Facebook in average daily video views. What’s more is that Snapchat users tend to be more engaged with the content they’re viewing simply because the nature of the platform is interactive. So what does this mean? We already know that video is an effective platform for engagement, but how many marketers are really considering Snapchat as a viable platform for their marketing efforts? If anything, this new data shows us that using Snapchat as part of your social media strategy is worth considering. Social Media Examiner

 

33 Thought-Provoking B2B Social Media and Marketing Stats Citing the 2016 B2B marketing trends report, author Tom Pick goes through a list of important statistics for B2B marketers. The key takeaways are that digital and social marketing budgets are increasing, marketers want programmatic advertising — although they aren’t sure what that really means, lead generation remains a key focus, and B2B organizations are still unclear on the value of social media. B2B marketing has it’s set of unique challenges, but it’s good to know what the state of the industry is and that if you’re confused, you aren’t alone. See the rest of the stats for more information, you’ll be glad you did! Webbiquity

 

Half of Digital Shoppers Will Use Phones to Buy in 2017 The statistic listed in this article’s title doesn’t surprise me at all. I can think of more than one time where I’ve accidentally spent way too much money shopping on Amazon or eBay while waiting for my oil to get changed or even during a TV commercial. Shopping via mobile web and mobile apps is as much a part of my shopping experience as brick and mortar stores, if not more so. As the article summarizes: “Bigger smartphones make for bigger sales, rising at a $20 billion clip over the next three years. This means it’s important for eCommerce sites in particular to be optimized for the mobile user. Direct Marketing News

 

Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers Influencer marketing is undeniably growing in popularity — and not just among digital marketers. It’s increasingly common to hear non-marketing related upper management asking questions about influencers, and more specifically about how to strategically implement a marketing strategy that fully utilizes their expertise and influence. Channels like Instagram and YouTube have greatly accellerated this shift. Using more inflencer-based marketing programs is one of the key ways that advertisers are combating the rapid adoption of ad blocking capabilities. This post from eMarketer cites some new studies and information that shed light on exactly how popular influencer marketing is becoming and why. eMarketer

 

Mobile Proves to Be Fruitful for Email [Infographic] Anyone who owns a smartphone will not be surprised to learn that more and more people are opening and interacting with email through their mobile device. The opening statement of the writeup accompanying this infographic says it all: “The mobile channel produces fertile results in terms of email opens and read time.” So what does that mean for digital marketers? At the risk of sounding like a broken record, this reiterates the importance of focusing on designing for mobile first. That is, thinking in terms of what would look good on mobile, whether an image will look right, and whether the content will be as functional across devices. This is especially important when it comes to email, you’re sending something to somebody’s inbox which inevitably will result in some kind of notification — it should be worth it for them to open the message and see what’s inside. Direct Marketing News

 

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