Holiday Marketing Must Haves for Online Retailers [Checklist]

In 2014, Target create a wish list app that allowed users to create a list of the items they wanted for the holidays. Users were also offered free shipping and 10% off of everything on their list. This app is a great idea for both planners and last minute shoppers. You can find almost anything at Target and it encourages users to keep an organized list of all of the items they want to purchase, and even offers a discount beyond other store discounts. Now that’s motivation.


To generate interest for gift givers during the holidays, you’ll want to consider what angle or message will resonate best with your audience. The first step in creating your campaign ideas is to create a brief that identifies who the campaign is for and what action you want them to take. There are literally hundreds of different approaches you can take. The success of your campaign is largely dependent on alignment with customer needs and demand for your product.


To help you plan for the upcoming joyous holiday season, we’ve put together a series of items that you should consider addressing to help ensure everyone on your customer list has a great experience purchasing from your business. At the end of this post you can also download an abridged version of this list in the form of a FREE checklist. 


In 2014, overall online sales during the holiday season increased by 13.9% from the previous year and that number is only expected to increase in 2015. With holiday sales accounting for approximately a quarter of all online purchases during the year, it is essential that your business is prepared to take advantage of the opportunity and meet market demand.


The air is crisp and the leaves are falling which means that the holidays are just around the corner. And for many online retailers, the holiday season is the busiest (and most stressful) time of year. Proper planning can be the difference between a poor or pleasant experience for your customers, gift recipients and staff.


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