Snapchat Gains Momentum: New Research A new study revealed that Snapchat is rivaling Facebook in average daily video views. What’s more is that Snapchat users tend to be more engaged with the content they’re viewing simply because the nature of the platform is interactive. So what does this mean? We already know that video is […] Continue reading → 
The State of the Mobile Experience: How People Use Their Phones Today [Infographic] I’m going to say something that may come as a surprise. People are using their mobile phones for way more than making calls. So maybe that’s not as surprising as I initially suggested, by now we all know that our phones are […] Continue reading → 
One thing I don’t don’t like about the Internet and marketing is the promotion of the latest and greatest tool. Nearly every week someone launches a new app or website that is going to change the world as we know. Chances are there are 10 good alternatives already. That being said, I do like this […] Continue reading → 
It was a big decision taking on a podcast. I didn’t want to do anything that would dilute the quality of the blog. But together with my partner Tom Webster, we have come up with a system for The Marketing Companion that is effective and successful. In an era where many people are de-emphasizing […] Continue reading → 
To create a #video ad, you have a lot of different options. Of course, you can use a recording of yourself (or hire someone to do it for you), but you don’t have to. Using videos with animated text, images and music can be equally (if not more) effective. Until recently, these lists would […] Continue reading →