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Digital Marketing & Strategy

Everett Wilkinson: Leveraging the Power of Digital Marketing for Competitive Advantage

Everett Wilkinson The era of traditional marketing campaigns is gradually dying even in developing countries, and markers today, need to acquire digital skills that will enable them stay competitive and on track with the current trends. The marketing tactics and strategies are being transformed to digital landscape entirely.   To remain competitive in business today, marketers need […] Continue reading →

Everett Wilkinson: Top Marketing News: Mobile and Email, Influencers and Digital Shopping

Snapchat Gains Momentum: New Research A new study revealed that Snapchat is rivaling Facebook in average daily video views. What’s more is that Snapchat users tend to be more engaged with the content they’re viewing simply because the nature of the platform is interactive. So what does this mean? We already know that video is […] Continue reading →