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Digital Marketing & Strategy

5 Effective Steps to Developing Digital Marketing Strategy

seo Unlike traditional information technology strategy that tends to run for a very long time mostly, digital media strategy literally relies on short-term road maps tied to actionable items and measurable business plans. In the simplest term, a digital marketing strategy is a structured plan for maximizing business benefits of technology-driven initiatives to stay ahead of […] Continue reading →

Everett Wilkinson: Leveraging the Power of Digital Marketing for Competitive Advantage

Everett Wilkinson The era of traditional marketing campaigns is gradually dying even in developing countries, and markers today, need to acquire digital skills that will enable them stay competitive and on track with the current trends. The marketing tactics and strategies are being transformed to digital landscape entirely.   To remain competitive in business today, marketers need […] Continue reading →

Everett Wilkinson: Top Marketing News: Mobile and Email, Influencers and Digital Shopping

Snapchat Gains Momentum: New Research A new study revealed that Snapchat is rivaling Facebook in average daily video views. What’s more is that Snapchat users tend to be more engaged with the content they’re viewing simply because the nature of the platform is interactive. So what does this mean? We already know that video is […] Continue reading →