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Digital Marketing & Strategy

Everett Wilkinson: Spyfu Review (PPC Tool)

Everett Wilkinson gives a quick review of http://www.spyfu.com/ With SpyFu you are able to download your competitors adwords and keywords so as to (technically) spy on them, but primarily research into their online marketing movements.  The application is free for use and researches details on PPC (pay per click) advertising campaigns for your reference.  It […] Continue reading →

5 Effective Steps to Developing Digital Marketing Strategy

seo Unlike traditional information technology strategy that tends to run for a very long time mostly, digital media strategy literally relies on short-term road maps tied to actionable items and measurable business plans. In the simplest term, a digital marketing strategy is a structured plan for maximizing business benefits of technology-driven initiatives to stay ahead of […] Continue reading →

Everett Wilkinson: Leveraging the Power of Digital Marketing for Competitive Advantage

Everett Wilkinson The era of traditional marketing campaigns is gradually dying even in developing countries, and markers today, need to acquire digital skills that will enable them stay competitive and on track with the current trends. The marketing tactics and strategies are being transformed to digital landscape entirely.   To remain competitive in business today, marketers need […] Continue reading →