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Digital Marketing & Strategy

Everett Wilkinson: 5 Ways to Improve Your Engagement Organically on Facebook

Notes From Everett Wilkinson: Ladies and gentlemen. We meet this day to mourn the loss of Facebook organic reach again, to share the misery every one of us internet marketers experience. Perhaps even, in that sharing, we will acquire the strength to look towards the future with a bit of hope. Indeed, organic reach on […] Continue reading →

Everett Wilkinson: Spyfu Review (PPC Tool)

Everett Wilkinson gives a quick review of http://www.spyfu.com/ With SpyFu you are able to download your competitors adwords and keywords so as to (technically) spy on them, but primarily research into their online marketing movements.  The application is free for use and researches details on PPC (pay per click) advertising campaigns for your reference.  It […] Continue reading →

5 Effective Steps to Developing Digital Marketing Strategy

seo Unlike traditional information technology strategy that tends to run for a very long time mostly, digital media strategy literally relies on short-term road maps tied to actionable items and measurable business plans. In the simplest term, a digital marketing strategy is a structured plan for maximizing business benefits of technology-driven initiatives to stay ahead of […] Continue reading →