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Business Management

The 15 Characteristics of Effective Entrepreneurs

(entrepreneur.com) Pressed to describe the stereotypical entrepreneur, which words would you use? Passionate? Dedicated? Optimistic? Sure, those apply. But insecure and troublemaker are more accurate, according to ‘treps who know a success when they see one. Do the following traits, characteristics and quirks describe you? Well then, you might be an entrepreneur (at heart, if […] Continue reading →

Everett Wilkinson: Leveraging the Power of Digital Marketing for Competitive Advantage

Everett Wilkinson The era of traditional marketing campaigns is gradually dying even in developing countries, and markers today, need to acquire digital skills that will enable them stay competitive and on track with the current trends. The marketing tactics and strategies are being transformed to digital landscape entirely.   To remain competitive in business today, marketers need […] Continue reading →